-Opening shot reviles plot - children book haunting family somehow
-Swelling synths build tension - edits of book combined with child's reaction gives further plot indications
-Editing in sync with audio - effective in building tension
-Shots of mother portray film as psychological horror as well - going crazy
-Editing begins slow - increases in pace - building tension
-Increasing in volume towards end of trailer
-Features shocking images - creepy images - demonstrates horror aspects of film
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