Batman V Superman: Dawn of Justice trailer analysis

• Opening music - swelling synthesisers - suggests aggressiveness / war / tension - builds on the epic concept of the film ( Batman vs Superman) - Blasting of horns accompanied by synthesisers suggests classical dualism - reference to the Batman v Superman versus being a recurring comic book theme since the beginning of comics (1940s)
• Voice overs during a black screen refers to the darkness of Batman whilst multiple voices give hints as to what is the cause of the tension - the use of multiple voices instead of purely one in a radio format suggests the matter is a worldwide crisis and not local dispute - further adds to the epic concept of the film.
• Slow zoom on large statue shows Superman to be a God like figure - whilst occasionally cutting to clips of Superman being worshiped - followed by an image of FALSE GOD written on the statues chest - this combined with the voiceover gives us a clear indication as to the plot of the film - thus gaining interest from the audience as those who were not aware of the comic book plot now have an idea, whilst those who have read the comics now begin to guess the details of the film - throughout the trailer : slight indications are shown to suggest upcoming villains for those who have knowledge of the comic book series such as the riddler symbol spray painted at (1:21). - These indications allow for viral marketing over websites as superhero audiences (a huge audience) share insight about the trailer, which spills over to none superhero audience effectively exposing everyone to the trailer.
• Medium shots of Ben Affleck and Henry Cavill are used to promote the film with the use of famous actors as fans of the actors will want to view the film regardless of their genre preference.
• Similar shots are used to show the new Bat Suit - another cause for attention from superhero audiences as it is reviled that the suit closely resembles that of the original comic book suit - another plus for the superhero fan base.
• The return of the intense swelling synthesising music towards the second half of the trailer accompanied by striking visual images of Batman and explosions reminds our audience that this film will be action packed and visually exciting. - The use of the camera gliding around the Superman emblem also further builds the tension between the two characters.
• The end of the trailer then reviles a face to face battle between superman and the armoured Batman - long awaited