Evaluation Question 3

What have you learned from your audience feedback?

In order to fully understand whether I have successfully appealed to my target audience and whether the trailer demonstrates real clarity as to who it is directed at and if it is well understood, audience feedback is necessary, as this also allows me to gain a better understanding as to which aspects of the product is most appealing and who this is appealing to. By hosting an audience screening, consisting of a multitude of age groups, I can compare movies the audience have seen, such as Adulthood and Ill Manors, with the extent of which they enjoyed my product in order to witness if audiences can draw links between my product and my influences. The audience was all within my target audience range, therefore should have appealed to everyone viewing it. Questions asked on the questionnaire, given to the 17 participants of the screening are as follows:

How old are you

What is your gender

On average, how many films do you watch per week

Where do you watch the majority of your films

What is your preferred genre of film

How do you usually come across films you would like to watch

How many trailers do you watch per week

Have you seen any of the following films / trailers - circle them

Ill Manors / Kidulthood / Adulthood / Fish Tank

(ANSWER AFTER VIEWING)

What genre would you describe this trailer

What age do you think is targeted

Which part of the trailer did you enjoy most - why?

Which part of the trailer did you least enjoy - why?

How would you describe the plot of the trailer

Did any of the narrative need further clarifying

Would you watch the film after viewing the trailer

Results which have demonstrated my trailers success are as follows:

Comparing the numbers of the audience who have seen the films in which I have based my trailer around with the amount of people who would watch my film after watching my trailer suggests I have successfully reached my target audience, as audiences who have seen any of these films would be unlikely to willingly view a film in which unsuccessfully depicts the qualities of the social realism genre, as they are aware of the qualities of an accurately depicted social realist film based in South London. Therefore the fact that the audiences who have seen these films would be willing to see my film after showing my trailer means I have presented qualities which successfully reflect the social realism aspect which is also depicted in these influences. This further suggests my product is aesthetically pleasing as 95% of audiences said they would watch the full product, meaning the shots and sounds work well with the edits - thus forming a product pleasing to the eye.

The fact that no further clarification was necessary for 95.75% of my audience, all of which were above 15 therefore were part of the target age group, suggests that despite the language used and the relatively ambiguous narrative, the plot of the film is still being understood, as it was successfully summed up in 95% of responses. The variety of aspects which people considered their favourite parts of the trailer suggests the multitude of shots and sequences I used appealed to a wide range of audiences, thus explaining the positive feedback. Although previously believed that the degree of violence in my trailer may deter audiences from watching my film, the fight sequences proved to be the most preferred aspect of the trailer, meaning I am unlikely to cut it shorter as I have been suggested to do. 

The audience feedback, however, does criticise the choice of music, which suggests a different song should have been selected if more time was made available, however the negative feedback regarding the music choice could have been from those outside of the target audience, therefore will have never heard this genre of music before and will not appreciate it like many within my target audience would. However in terms of expanding to a broader audience, a more universally appreciated genre of music should be selected which still represents culture in South London such as a slower paced hip hop. Seeing as this was not available to me, and seeing how some people in the audience screening did enjoy the music, I do still believe the song choice further bolsters the social realistic aspect of the production as the producer is a 17 year old from Brixton, therefore this original piece of music is as accurate a depiction of South London culture as possible.

Feedback on the video itself on Youtube further suggests the products success I have yet to receive any negative feedback, and the comments suggests the trailer appeared to demonstrate professional qualities - which was my aim.